An exciting new look for a favorite event
Gallery Night has been a favorite community event for many years, and the number of venues has been growing steadily. To reflect the more diverse venues, which expanded to include breweries, shops, salons, and dental offices, we went with a more contemporary look to emphasize the fun nighttime activity. The venues liked having their locations on all the promotional materials, and it encouraged locations within neighborhoods to cross promote and bring in more visitors. This design was used on posters, brochures, and digital promotions.