A brand-new fundraiser for MMoCA

The challenge with this project was to promote an event that had never been done before, with the goal of attracting a whole new audience to the Madison Museum of Contemporary Art. By using heavily-edited stock photography, eye-popping colors, and a creative approach to working within a small budget, we were able to brand this event successfully and reach a huge audience. We sold out a week before the event and had people clamoring for tickets.

MMoCA design intern Dani Grimm assisted with the event designs.