Heroic Hearts Project

We did this work in partnership with Barry Callen and the Heroic Hearts Project marketing team. Before starting any design, we did extensive testing with images and headlines to find the direction that would have the greatest impact and help HHP stand out from other organizations offering the same services. We learned that by focusing on the journey of the veterans and their families from suffering to healing created a powerful story and a compelling reason to get involved.

Cover of the donor brochure. Click here to see the full PDF.

One of several information sheets that can be used alone or as part of the donor kit.