Branding a conference

When Seven Directions was able to go back to live conferences after the pandemic, they wanted to welcome attendees back with a brand design for the event. Our Nations, Our Journeys focused on healing from the opioid epidemic in Indigenous communities. Since the conference was held in Minnesota, we went with Ojibwe and Dakota designs, and colors that reflect the beauty of Minnesota’s summers. The designs included a logo, banners, and some graphics that could be incorporated into PowerPoint and printed materials.