Raising money to bring early childhood education to more kids in the community
Red Caboose Child Care Center desperately needed a new building. They were situated at a busy intersection, in a building that was beginning to fall apart. The center is a Madison institution, and it offers subsidies to make its education and child care available to everyone in the community. Their fundraising campaign is helping them build a brand new building in a location that’s safer and easier to get to, and that will give them more space to welcome a larger number of kids.
The approach we took with this brochure was to get straight to the benefits of early childhood education and the difference it makes in people’s lives and in the community.
This project was a collaboration with Barry Callen (copywriter and creative director) and Mick McKiernan (photographer).