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Z Boutique logo

Body-positive fashion

This boutique needed a revised logo to go with a name change. They wanted something that reflected their love of fashion and that incorporated a person in a bigger body. The elegant font combined with the casual lines of the figure to create a fun, stylish new look for them. They also wanted the logo to be flexible for lots of different uses, so I designed multiple options that they can use for anything from business cards to signage to social media graphics.