Rooms with a view

This unassuming building doesn’t look like much from the outside–it’s nestled in among several other apartment buildings near Hilldale Mall. The website was dated and didn’t show off the apartments–and their stunning view–to full advantage. This new website and accompanying brochure highlight the beautifully-appointed living spaces and the panoramic view of the city. This rebrand helped give the building a fresh, modern look and helped them fill their apartments to capacity.

The brochure was 5×7″ with a center double gatefold that opens to 28″ wide to reflect the stunning view the rooftop terrace and some of the apartments offer.

This project was a collaboration with Barry Callen (copywriter and creative director) and Bill Fritsch (photographer).